December 2023 – Present
Graphic Designer
Legami S.p.A.
I design the graphics for new products, line extensions and restyling, in line with the brand's visual identity and guidelines. I work daily with the Style Office and the creative direction, following projects from development through to production materials. I start from visual research (references, products, industry inspiration) to develop concepts and creative proposals, including for complex product lines. I create patterns, illustrations, characters and graphic elements for products and packaging, adapting style, colours, lettering and composition. I apply and coordinate graphics across items, packaging and displays, reworking the concept based on feedback received. I produce visual previews and product mockups, including with generative AI tools. I independently prepare production-ready files (layers, bleeds, paths, special colours, print finishes) and check samples and pre-production materials, verifying colour rendering, placement and dimensions.